About Me…

My name is Rolf Tesmer (aka blogging name Mr. Fox SQL) and I work as a Senior Architect (Azure | Data | Analytics | AI) in the Microsoft Customer Success Unit (CSU) in Melbourne (Australia).


I started working with the SQL platform on Version 6.0 (that’s 1994!) – and have probably scoped and delivered 100’s of successful data solutions over that time touching just about every technology around cloud, data, streaming, ML/AI, … and many more. In fact I blogged about my journey alongside the rise of SQL Server here, which has a fun downloadable slide deck!

I’ve had the opportunity to present extensively including at PASS, TechEd, Ignite, SQL Saturday, Australian Computer Society (ACS), SQL User Groups, Customer & Partner Roadshows, etc to audiences both large (500+) and small (5+) and really enjoy sharing new ideas.

From a personal tech interest perspective, I love All Things Cloud + Data (Azure, Data Warehousing, Streaming Data / IoT, Machine Learning / Artificial Intelligence, BI / Visualisation / Story-Telling and Spatial)


I have several Azure Data & AI/ML certifications covering many disciplines…

  • Microsoft Certified: Azure Solutions Architect Expert (AZ303, AZ304)
  • Microsoft Certified: Azure Data Scientist Associate (DP100)
  • Microsoft Certified: Azure AI Engineer Associate (AI100)
  • Microsoft Certified: Azure Data Engineer Associate (DP200, DP201)
  • Microsoft Certified: Data Analyst Associate (DA100)
  • Microsoft Certified: Azure Database Administrator Associate (DP300)
  • I also have 4x other MCSE certifications (on-prem platforms)


I’ve also been honored to win some pretty cool awards at Microsoft, including a major global Technology Solutions Excellence Award (TSEA) in 2021. I was one of only 7 CSU individual-contributors globally that won the award, which was for program delivery of an MLOps architecture for a major Energy Customer.

You can find all public referenceable news publications in my Linked In profile “Featured” section.


From a day-to-day BAU work angle, as an Senior Azure Cloud Architect (CSA) at Microsoft I focus on Data, Analytics or AI programs of work, solutions design/architecture, migrations, best practices and deployment guidance in the following key technology areas;

  • SQL Server / RDBMS on Azure (VM / IaaS)
  • Azure SQL Database (PaaS) & Azure PostgreSQL Database (PaaS)
  • Azure Synapse (aka DW) (PaaS)
  • Azure Databricks (PaaS)
  • Azure Data Factory (PaaS)
  • Azure CosmosDB (NoSQL) (PaaS)
  • Azure Event/IoT Hubs (PaaS) & Stream Analytics (PaaS)
  • Azure Data Lake Storage (PaaS)
  • Azure Machine Learning Services (AML) (PaaS), and MLOps (PaaS)
  • Azure Cognitive Services (AI) (PaaS)
  • Power BI (SaaS)
  • Azure architectural designs, customer data strategy, prototypes/PoC, deployment guidance, security

I also have deep experience in many solutioning areas, including;

  • Database Design & Development & Consulting
  • Data Warehousing & ETL/ELT (Kimball, SSIS, CDC, MDS, ADF)
  • BI & Analytics (SSRS, SharePoint, Power BI)
  • Infrastructure (Storage, Virtualization, Cloud Migrations, Consolidation, HA/DR)
  • Performance Tuning & Troubleshooting & Scalability
  • Database Reviews/Audits and applying “Real World” Best Practices
  • Licensing & Compliance (ie getting the most of your investments)
  • Database Managed Services (ie outsourcing / out-tasking)

Contacts & Information

I can be found in the following places;

Blog Emailrolf.tesmer@mrfoxsql.com.au
Blog Websitehttps://mrfoxsql.com.au/
You Tube Channelhttps://www.youtube.com/channel/UCf4voJ1GYsFmQ96XIFUYg3Q/playlists
Linked Inhttps://au.linkedin.com/in/rolftesmer
Twitter(no presence)

So, why blog as Mr. Fox SQL…?

I have been in the consulting / solution architecture space since 2004 and the blogging / newsgroup communities have been a regular and essential support tool during that time.  I truly believe that a key strength of the SQL and Microsoft eco-system comes not only from successful vendor development and vision but also from a broad, engaged and supportive community.  It’s what set the data platform apart from “the rest“!

Also – I have been interested in blogging for many years however due to timing issues it was difficult to get a foothold.  However now its great to get started.

This blog is all about tracking and reporting on interesting technology in general, Azure, BI and/or anything SQL/database related I have come across in the past/present/future, presentation & speaking that I may be doing or interesting projects that may be on the go.

For specific disclaimers about my blog, and the content on it, please refer to the Notes & Disclaimers section.

so, the big question often is Why Mr. Fox SQL Well its colorful, catchy, different and (possibly even)… memorable…?!

Disclaimer: all content on Mr. Fox SQL blog is subject to the disclaimer found here

2 thoughts on “About Me…

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